For brands tired of compromising the concept to fit traditional production constraints. Bring out the big ideas. Aim higher.
New models drop every few weeks. Combining the right tools and models comes from building with them at high volume and knowing exactly where they break down. That's the advisory: practical expertise from constant use across every major tool.
Knowing which concepts are feasible and how to steer the model requires prompting expertise and motion direction vocabulary that most marketers don't have. The overlooked opportunity: upcycling existing footage and product shots into something entirely new.
Your bottleneck is writing prompts and clicking 'generate' one asset at a time. Real volume production runs on AI agent orchestration built into the system: presets, structured workflows, and automated pipelines that deliver brand consistency at scale.
Storytelling, strategy, and systems in one operator. Campaign intuition from the agency room, brand instinct from CPG and retail, and the technical depth to operationalize AI inside real production environments.
The Forward-Deployed Creative integrates directly into strategy, concepting, and production planning. Early collaboration ensures ideas align with model capabilities from the beginning. This approach improves output reliability, reduces production friction, and produces AI-driven workflows that scale beyond one-off experiments or generic content.
10+ years across agencies, brands, and ad-tech. Agency-side work built an understanding of where traditional production breaks down: inefficient workflows, fragmented execution, and systems that struggle to scale with modern content demands. Brand-side experience added operational reality: teams spread thin over omni-channel surfaces, campaigns, and limited internal resources.
Time in ad-tech shaped the technical layer: evaluating emerging tools, adapting technology into useful workflows, and translating complex systems into operational models that non-technical teams can actually adopt.
Creative Production
Starting lineup for video and image. See the toolkit for thoughts on other tools.
Agents & Tools
Build, orchestrate, and ship with AI agents and coding tools.
Developer Stack
Apps, workflows, and production systems.
Brands
Fashion, beauty, CPG, and wellness. Campaign strategy leadership driving brands sell online, on-shelf, and in-feed.
Community
Peers building with AI. Knowledge exchange across agents, infra, workflows, and creative production.
Speaking Events
Active across AI & creative-tech events in LA. Advocate for women building with AI.
