With GenAI, production greenlights the big idea.
Hybrid production and VFX. Character animation. Impossible productions, and concepts the budget would never have allowed. Here is what each one took.
Hybrid production: real and generated footage, cut together. Can you tell which parts are real?
Hybrid production: real and generated footage, cut together. Can you tell which parts are real?
Problem
Traditional morph visuals needed a studio, athlete, lighting crew, VFX artist, animator, compositor, editor and colorist. They cost at least $20k and tie up the team for 2–3 weeks, mostly spent in post-production and animation.
Strategy
Stop treating real footage and generated footage as separate deliverables. Shoot a few seconds of the real scene, then cut it into generated material so the two read as one seamless piece.
Solution
First and last frame references to set the morph boundaries, one second clips cut in from the real footage, and the morphs between them generated with Kling through ComfyUI. Three seconds of the finished spot were shot on camera.
AI-powered gym in Santa Monica that uses adaptive equipment and personalized data to optimize fitness training.
Two talking shoes, who are just built different. The kind of idea that dies at inception under traditional studio math.
Two talking shoes, who are just built different. The kind of idea that dies at inception under traditional studio math.
Problem
Snibbs wanted a fun way to tell their non-slip shoe story. They already had UGC, celebrity collabs, and founder content. They had never tried animation, because it traditionally comes with a hefty studio quote: $20k and six to eight weeks to find out whether a talking mascot sells shoes. That math kills the idea before anyone even gets to pitches it.
Strategy
Use GenAI video to tell the story. If a concept can be made in days for the cost of a starter engagement, the question changes from whether it is worth the budget to whether it works. Build the character, put it in front of the audience, and let the media spend give you the answer.
Solution
Delivered with Reimagen's Concept Curation package. This project used OpenArt and Kling, directed through storyboard and shot list. Talking shoes are outperforming the existing Facebook adset.
Lab-tested, slip-resistant work shoes engineered for 12+ hour shifts. Made for chefs, nurses, and servers.